On the road for a good cause

December 21, 2018

The Coca-Cola Christmas truck is travelling 10,000 km, bringing festive fun to the communities it visits. 

 

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What’s big, red and spreads festive cheer? The Coca-Cola Christmas truck!


This is the second year Coca-Cola has joined forces with The Salvation Army on the ‘It Feels Good to Give’ Christmas truck tour of Australia 


The truck, which started out in Sydney, will cover more than 10,000 km during December, hosting community events and dispensing Christmas spirit along the way. It will finish its journey at Woolworths Carols in the Domain next week.


Award-winning singer and Salvo Christmas ambassador Samantha Jade kicked off the tour recently with a special performance in Sydney.


“The tour looks like so much fun this year and what a wonderful way for people to get out and just take some time to enjoy the festive season together,” Samantha said. 


 

Lucie Austin, from Coca-Cola Australia, said this year the truck features a nationwide ‘Secret Santa’, one of the biggest gift exchanges ever seen in Australia. Everyone who visits the truck along its journey can take part—Coca-Cola provides all the Secret Santa gifts, so people simply choose a present to be delivered at the next stop. 


The truck has already been to Perth, Adelaide and Broken Hill and is now bound for Melbourne and Hobart before heading back to Sydney. The public can register to join the tour along the way to have a festive meal with an icy cold Coca-Cola No Sugar, take part in the Secret Santa fun and enjoy performances by local Salvation Army choirs and bands.


“The tour is all about reminding everyone just how good it feels to give at Christmas—to friends, family, local communities and, with a little help from the Salvos, to some of the people who need it most,” Lucie says.


The Salvation Army’s head of fundraising, Janine Kewming, said it was great to partner with Coca-Cola again this year.


“To some, Christmas can be a time of isolation so it’s a time that we should be bringing people together to share in the festive spirit, give hope where it is needed most and simply remind everyone that it feels good to give at Christmas,” Janine said.


Coca-Cola Australia will make a $500,000 contribution to The Salvation Army which will help provide meals and services to the people who need it most this Christmas.  


For more information, visit coca-cola.com.au or @CocaColaAustralia on Facebook.


 

Tags: Salvation Army Australia

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