During this month’s Red Shield Appeal, The Salvation Army is trialling new ‘paywave’ technology designed to streamline donations.
Across Australian shopping centres, hardware stores, railway stations and other collection points, 350 donation point tap machines—dubbed the Quest Donation Point Tap Machine—will be set up to.
Each machine will have a set predetermined amount (perhaps $5, $10 or $20). Much like the paywave system already in place at many retail and hospitality outlets, people can simply tap their credit or debit cards and get a receipt.
Andrew Hill, the community fundraising director for The Salvation Army, says that people have become more and more comfortable with donating digitally over the years, and it’s significant that the Salvos are at the forefront of championing the technology.
“We encourage people to embrace this innovation and support us as the Army seeks to meet the needs of millions of Australians.”
But, he added, the paywave system will never take over from the doorknock appeal, which, over the years, has cemented itself into the Australian psyche.
“While we are quickly, but carefully, moving into the digital cashless society,” he told The Salvation Army’s Others magazine this month, “we need to be clear that doorknock collections remain vital to The Salvation Army’s fundraising.”