AFL legend and 2014 Australian of the Year Adam Goodes recently launched S.T.A.N.D. (Support Through Australian Natural Disasters), a new long-term partnership between Woolworths and The Salvation Army.
S.T.A.N.D. will raise funds to support the community during natural disasters and help with disaster readiness, response, recovery and resilience. Funds will be raised through a combination of Woolworths corporate donations, customer donations and sales of a six-pack of bottled water.
Goodes will act as an advisor and be part of the S.T.A.N.D. partnership Governance Committee.
‘Natural disasters unfortunately happen all too often in Australia and organisations like The Salvation Army need to be able to respond quickly to ensure communities have the support they need to recover and rebuild,’ he said.
‘I’m pleased to be able to come on board for this program to regularly review, evaluate and provide recommendations to assist S.T.A.N.D. in their fundraising efforts and drive further awareness of the work being conducted during times of natural disasters.’
CEO and managing director of the Woolworths Food Group Brad Banducci said many of their customers had benefited from the Salvos’ support during times of natural disaster.
‘They have also been incredibly generous in digging deep to support appeals to raise funds through our stores,’ he said.
‘This program will ensure The Salvation Army has a guaranteed level of funding each year from Woolworths, while our customers can also continue to play their part all year round through the purchase of the S.T.A.N.D. water.’
Salvation Army Chief Secretary in Charge Colonel Mark Campbell said this commitment guarantees that the organisation can continue to provide support when Australians need it most.
S.T.A.N.D. bottled water is the fundraising product for the program. $1 from each six-pack of the 600 ml S.T.A.N.D. Australian spring water sold will go to The Salvation Army for natural disaster relief. The water will be available in a majority of Woolworths stores nationwide, with a standard shelf price of $3.50.