Corporate giant Myer has partnered with The Salvation Army to create a gift registry for women escaping domestic violence.
Each Myer store will have a list of gifts that would most benefit women and children trying to start a new life, often with very little.
The gifts range from $11 baby socks to a $380 microwave. Each time a shopper donates an item from the registry, Myer will match the gift with another one, and The Salvation Army will provide them to women in crisis accommodation.
Each year The Salvation Army needs about 10,000 of the items on the gift registry, which translates to $500,000 in customer contributions.
Myer and the Salvos have a longstanding partnership that has raised millions of dollars for the Salvos over many decades.
This initiative comes after a review of Myer’s philanthropic program decided to focus on supporting and empowering women and strengthening families.
For more information visit www.myer.com.au/c/give-registry